AREAS OF EXPERTISE

• Product Lifecycle

• GTM Strategy

• Backlog Management

• Market Research

• Customer Journey

• Agile/SCRUM

• UX/UI Collaboration

• Workshops Facilitation

• Analytical Thinking

Professional Experience

Communications Consultant

Freelance

Remote

Jan 2019 - Present

• Refined the go-to-market strategy for a non-alcoholic wine brand in the Nordics by identifying F&B trends and narrowing target segments, contributing to a 20% lift in projected ROI.
• Led foresight research and marketing planning for a postpartum doula in Sweden, translating qualitative research and health policy trends into a brand strategy and content roadmap.
• Built and executed a B2B content plan for a Brazilian elevator company, aligning copywriting and visuals to local regulations and technical services, improving social media engagement.

Customer Success

Topsort

Malmö, Sweden

Feb 2024 – Oct, 2024

• Developed weekly retail media newsletters, increasing email click-through rates by 15% and brand credibility.
• Launched onboarding flow across 35+ markets, cutting churn by 10% and raising post-sales satisfaction.
• Built self-service hub from support ticket data, cutting resolution time 20% for 1,000+ global users.

User Researcher

TivaApp

Belém, Brazil

Dec 2021 - Jan 2023

• Facilitated Design Thinking workshops to align cross-functional teams, reducing time-to-market and handoffs.
• Led user research to guide a B2B to B2B2C transition, increasing customer reach by 40% within 4 months.
• Conducted Product Discovery, driving feature roadmap and increasing user adoption by 1,000+ new sign-ups.
• Developed partnership pitches for 10+ investment funds, securing $127K.

Marketing Assistant

State Bank of Pará

Belém, Brazil

March 2021 – Dec 2021

• Aligned campaign messaging with UN SDGs credit line product, reaching 35k+ followers and local businesses.
• Created 80+ omnichannel content, boosting engagement across 63k clients in 5 months.