AREAS OF EXPERTISE
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Product Lifecycle
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GTM Strategy
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Backlog Management
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Market Research
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Customer Journey
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Agile/SCRUM
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UX/UI Collaboration
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Workshops Facilitation
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Analytical Thinking
Professional Experience
Communications Consultant
Freelance
Remote
Jan 2019 - Present
- Refined the go-to-market strategy for a non-alcoholic wine brand in the Nordics by identifying F&B trends and narrowing target segments, contributing to a 20% lift in projected ROI.
- Led foresight research and marketing planning for a postpartum doula in Sweden, translating qualitative research and health policy trends into a brand strategy and content roadmap.
- Built and executed a B2B content plan for a Brazilian elevator company, aligning copywriting and visuals to local regulations and technical services, improving social media engagement.
Customer Success
Topsort
Malmö, Sweden
Feb 2024 – Oct, 2024
- Developed weekly retail media newsletters, increasing email click-through rates by 15% and brand credibility.
- Launched onboarding flow across 35+ markets, cutting churn by 10% and raising post-sales satisfaction.
- Built self-service hub from support ticket data, cutting resolution time 20% for 1,000+ global users.
User Researcher
TivaApp
Belém, Brazil
Dec 2021 - Jan 2023
- Facilitated Design Thinking workshops to align cross-functional teams, reducing time-to-market and handoffs.
- Led user research to guide a B2B to B2B2C transition, increasing customer reach by 40% within 4 months.
- Conducted Product Discovery, driving feature roadmap and increasing user adoption by 1,000+ new sign-ups.
- Developed partnership pitches for 10+ investment funds, securing $127K.
Marketing Assistant
State Bank of Pará
Belém, Brazil
March 2021 – Dec 2021
- Aligned campaign messaging with UN SDGs credit line product, reaching 35k+ followers and local businesses.
- Created 80+ omnichannel content, boosting engagement across 63k clients in 5 months.